AI integration

AI solutions for business are useful where people spend time on repetitive work with text, data or customer questions. AI processes a lot of information quickly, and a person checks and approves the result.

A virtual assistant, or AI chatbot for your website, answers from your own content: your pages, frequently asked questions, delivery and return terms and your product catalog. Visitors ask in their own words in Latvian, Russian or English and get an answer outside business hours too.

Unlike simple bots that follow pre-written menus, an AI assistant understands the context of a question, can ask a follow-up and, in an online store, show specific products from your catalog. If the answer is not in your content, it says so and offers to contact a person or leave a request.

Read more about how the assistant works, collects requests and hands the conversation to your team on the page «AI chatbots for websites».

Preparing and translating content takes a lot of time, especially in an online store with a large catalog. AI automation lets you create a first version of a text or translate a product description right in the admin panel. Your team only has to read it, correct it and approve publishing.

With incoming email, AI can group messages by topic, pick out the main task and prepare a draft reply. This speeds up communication with customers and reduces the risk that a request goes unnoticed.

AI is also useful in business process automation with documents: it reads company details, amounts and line items from invoices or orders and prepares them for entry into a CRM or accounting system via an API. On a review screen, a team member sees what the AI read and confirms the data. We build these connections together with our «Business process automation» and «Accounting integration» services.

People increasingly look for information and products not only on Google but also by asking AI assistants. For those assistants to read and understand your website correctly, the site needs to be technically in order.

We set up structured data (Schema.org), create an llms.txt file, set robots.txt rules for AI crawlers and help you present content with clear facts and answers to common questions. We use the same approach on our own website, where the contact forms also carry annotations for AI agents (WebMCP).

Nobody can promise that a site will appear in AI answers, but AI assistants read clearly structured content more accurately. This work fits well with SEO optimization, online stores and website development.

A real example of our work is xtuning.lv, an online store for car tuning parts that we built on PrestaShop 8 in 2026. The catalog is organized by car make, model and part type, and the store works in Latvian, English and Russian.

The store has an AI chatbot that answers shoppers' questions and shows matching product cards. The admin panel has an AI translation module that translates products, categories, CMS pages and module settings into English and Russian, and the translation can be run again.

An AI hub in the admin panel lets the store manage translations, the chatbot and SEO for all three languages in one place and see its AI spending. The store is also prepared for AI search: Schema.org structured data for products and the organization, an llms.txt file and a sitemap with Latvian, English and Russian versions.

When AI processes personal data, the GDPR applies, and responsibility for the data stays with your company. So we send the AI model only the information the task needs, anonymize data where possible, and choose services with a data processing agreement and settings under which your data is not used to train models. We limit access to what is necessary, set retention periods and, if needed, update your privacy policy.

From 2 August 2026 the EU AI Act requires that people are told when they are interacting with an AI system, such as a chatbot, unless this is obvious. We put this notice in the chat window so it is visible from the first message. The Data State Inspectorate (DVI) advises organizations to decide which AI tools staff may use and what data must not be entered into them. We can help you write simple AI-use rules. This is not legal advice; for specific cases, we recommend consulting a lawyer.

AI is not needed everywhere. If a process follows strict, fixed rules, ordinary automation without AI is faster, cheaper and more predictable, and sometimes a well-organized FAQ page is enough. We tell you this in the first conversation.